Emilio and John, going against common business sense, decided to invest more money in what appeared to be a losing proposition. They quickly realized that the key to success was eliminating the middlemen and taking Topéca directly to the end consumer.

After significant investment in equipment and employee training, Topéca is now one of the few companies in the world that controls its coffee beans from time they planted to the time they are roasted.  This process, which they’ve dubbed “Seed-to-Cup”, allows Topéca to control the quality of its coffee with an obsessive level of attention.  It’s also given Emilio and John the chance to extend Topéca’s legacy for another six generations.